LinkedIn – Are you using it effectively?
This evening I had the pleasure of being invited to attend a seminar that was given by my Friend and colleague, the brand samurai Kevin Skarritt. He is in my blog roll, so please go check out his blog.
Anyway… the topic of his presentation was to discuss the effective use of LinkedIn and are you maximizing it to help drive business for your company. Even though I feel I am fairly knowledgeable about LinkedIn, I attended in order to show my support for my friend. Maybe one reason was that when I spoke to him earlier this week, he had said that only a handful of people had registered. I figured why not attend, after all, I would be networking with people, and I may just learn something new from Sensi Kevin.
LinkedIn is not Facebook, and I remember that over the last couple of years, that its growth (at least within my network of people) was slowish. However, over the last several months, I have noted a significant increase in my network of peers filling in on the site. I actually use my contact manager to compare my contacts there to what I have on linked in, to determine saturation rate.
What I am finding now is that of my active contacts, saturation is very high right now. Somewhere in the 60-70% range based on my recent contacts in my contact manager. My older or less accessed contacts I can see a much smaller percentage of saturation. Last I checked it was in the 20 to 25% range.
So leave it to say, that LinkedIn has now become a valued tool in my daily arsenal. And lo and behold, when I showed up at the seminar. It seems Sensi Kevin had nothing to worry about. We were both pleasantly surprised to see an overflow crowd of people at least 5 times what he had told me had registered.
Congrats Kevin, and yes… I will be more than glad to go to your next event in a month.
Although some wine and beer might be a pleasant addition to the evening.
Oh! and by the way… Read more…